在直播带货的风潮之下，怎样探索符合自身实际的直播带货模式，以此来吸引消费者、激活新动能？且看海垦企业——

　　场景式直播 订单蹭蹭蹭

　　■ 记者 徐薇 通讯员 陆和 刘霞

　　HURUYIYECHUNFENGLAI，ZHIBODAIHUOBIANDIKAI。JINNIANYILAI，SHOUYIQINGYINGXIANG，CHUANTONGDEXIANXIAXIAOSHOUBEIBANDAOLEXIANSHANG，ZHIBODAIHUODOURANXINGQI，BINGXUNSUSHENTOUDAOSHEHUIJINGJIDEFANGFANGMIANMIAN，YANRANCHENGLESHANGPINQIYEDE“BINGJIABIZHENGZHIDI”。ZAICISHITOUZHIXIA，ZHEIGUZHIBODAIHUOFENGCHAOHENKUAIXIJUANLEHAIKENDADI，HAIKENQIYEFENFEN“LIANGJIANCHUZHAO”，JIARUZHIBODAIHUODUIWU，TANSUOFUHEZISHENSHIJIDEZHIBODAIHUOMOSHI，YICILAIXIYINXIAOFEIZHE，JIHUOJINGJIFAZHANXINDONGNENG。

　　常态化直播 组团带货自家产品

　　BEISHUI、BEIQI、BEICHA，DIAOSHISHEBEI、CESHIHUANJING、FANGZHITISHIBAN……9YUE24RIXIAWU2SHI45FEN，ZAIHAIKENCHAYEJITUANPINCHASHI，YIQUNNIANQINGRENWEIZHIBOQIANDEZHUNBEIGONGZUOZHENGMANGDEBUYILEHU。TAMENDOUSHIHAIKENCHAYEJITUANDEGONGZUORENYUAN，DAJIASUIRANBUZAITONGYIGEBUMEN，QUEYINWEIZHIBODAIHUOJUDAOLEYIQI。

　　“GEWEIXIAOHUOBAN，DAJIAXIAWUHAO，HUANYINGLAIDAOHAIKENCHAYEZHIBOJIAN。”HEFENSIMENDAYISHENGZHAOHU，SONGSHANGYIJUQINQIEDEWENHOU，HAIKENCHAYEJITUANYINGXIAOBUYUANGONGSONGCHAOZUOWEIZHUBOCHUJINGLE。“JINTIANWOXIANGHEQINMENFENXIANGYIKUANHAIKENHAOCHA——BAISHALVCHA。DENGDENGDENGDENG，JIUSHITALA!XIANGBIHENDUORENTINGSHUOGUOZHEIKUANCHA，NEIWOXIANJIDAJIACHONGSHANGYIBEICHANGCHANG。”ZHIBOJIANLI，SONGCHAOXIANSHUDIANZHAOCHAYILIUCHENG，CHONGPAO、CHUTANG、FENBEIDENGDONGZUOYIQIHECHENG。

　　YIBEIGANGCHONGPAOHAODEBAISHALVCHA，ZIDAIMANMANDEXIANGQIHECHUNTIANDEWEIDAO，RANGZHIBOJIANDEFENWEIDUNSHIHUOYUELEBUSHAO。FENSILIUYANQUBUDUANYOUREN“MAOPAO”：“ZHEICHAZENMEMAI？”“TAHEQITALVCHAYOUSHAQUBIE？”“KANQILAIYEZIHAOXIAOE。”……

　　KANDAOFENSIDETIWEN，ZHUBOZHUYIJIEDA，ZHIBOGUOCHENGZHONGHAIYUBAISHAZIGONGSILIANXIAN，YOUGONGZUORENYUANZOUJINCHACHANGHECHAYUANXIANCHANGJINXINGHUDONG，DAIJIFENSIZHENQIEDEGANSHOU，2GEXIAOSHIDEZHIBOFEICHANGSHUNCHANG，ZAIZHUBOYUFENSIDENILAIWOWANGZHIJIAN，HAIKENCHAYEPINPAIDEDAOLEHENHAODETUIGUANGCHUANBO。

　　“XIANZAIDAJIAKANDAODEZHIBOYISHI‘SHENGJIBAN’。”SONGCHAOGAOSUJIZHE，JINNIAN5YUE，HAIKENCHAYEJITUANCHENGLILEZHIBOGONGZUOZU，GUDINGZAIMEIZHOUSIXIAWU3SHIJINXINGZHIBO。ZUICHU，TAMENDOUSHIKANBIERENZHIBOMOFANGXUEXI，CAIYONGYIWENYIDADEXINGSHI，JIANGHAIKENCHATEDIANHELISHI，XIANDEYOUXIECHENGSHIHUA，BIJIAOKUZAO。

　　JICIFUPANYIHOU，ZHIBOGONGZUOZUDIAOZHENGLEZHIBOFANGAN，JIARULECHAZHISHIJIESHAO、CHAYILIUCHENGZHANSHI、CHALVWENHUAXUANCHUANDENGHUANJIEHENEIRONG，BINGTONGGUOZHIZAOXINGQUHUATIYUFENSIJINXINGHUDONG，ZENGJIAZHIBOJIANRENQI。

　　QIANDUANSHIJIAN，ZUIHUODE“QIUTIANDEDIYIBEINAICHA”GENG，YEBEIBANJINLEZHIBOJIAN。“WOMENYONGHAIKENHONGCHAJIACHUNNIUNAI，WEIFENSIXIANCHANGZHIZUOLEQIUTIANDEDIYIBEINAICHA。”XIANZAI，HAIKENCHAYEJITUANSHENGCHANJISHUBUYEWUJINGLIRAOYUXIACHENGLEZHUBOZHULI，ZAIZHIBOJIANLITAJINGCHANGHUIJIDAJIAKEPUCHAYEZHISHI。

　　“HAOCHANPINLIBUKAIHAOZHUBO。”DUICI，HAIKENCHAYEJITUANYINGXIAOBUBUZHANGLUOYUXINGRENWEI，KAIZHANCHANGTAIHUAZHIBO，KEYIRANGYUANGONGMENDUOLIANXIJINGTOUGAN，TIGAOZHIBODAIHUODEBENLING，JINERYUXIAOFEIZHELIANGXINGHUDONG，SHIXIANGENGHAODIYINLIU。

　　借平台直播 加速产品引流推广

　　9YUE23RIWAN，YITIAOZHIBOXIAOXI，RANGDONGCHANGRENXINGFENBUYI。

　　LIJIAQIZHIBOJIANKAIPILE“WOMENZAIXINGDONG·FENGSHOUZHIYE”FUPINZHUANCHANG，DONGCHANGNONGCHANGGONGSIQUANTOUHUJIAOCHANPINSHOUCIZAIZHIBOJIANLIANGXIANG。

　　“YUANJIA29.9YUAN，YOUHUIJIA19.9YUAN，SUOYOUNVSHENG，KAIQIANGGE!”ZAIZHUBOLIJIAQITAOTAOBUJUEDEQIANGLIETUIJIEXIA，XIAOXIAODEHUJIAORUTONGBIANXIFAYIYANG，JINYONG4FENDUOZHONGBIANMAICHULE3WANPING，RANGDONGCHANGHUJIAOJIEJIESHISHIDI“HUO”LEYIBA。

　　YOUCIKEJIAN，ZHIBODAIHUO，PINGTAIDEZHONGYAOXINGBUYANERYU。XIANGLIJIAQIZHEIYANGDEDINGLIUZHUBO，QITAOBAOZHIBOJIANFENSISHULIANGWEI3074.62WANREN，TALIYONGZIJIDEPINGTAIWEIHUJIAOCHANPINDAIHUO，SUIRANSHIJIANHENDUAN，DANXIAOGUOQUESHIXIANERYIJIANDE，DUIYUTIGAODONGCHANGHUJIAODEPINPAIYINGXIANGLIYEQIDAOLEJIJIZUOYONG。

　　WUDUYOUOU，ZAIHAIKEN，JIEPINGTAIZHIBODAIHUO，DONGCHANGHUJIAOBINGFEIGULI，CIQIAN，HAIKENGUOYEJITUANJIUCENGYOUGUOZHEIYANGDECHANGSHI。

　　5YUE19RI，ZAIHAINANAIXINFUPINWANGZHIBOJIAN，YINGLAILEJIWEITESHUDE“KEREN”。TAMENCONGSANYANANTIANQUCHEGANLAI，SHENCHUANSECAIYANLIDEMANGGUOFU，HAIBANLAILEJIXIANGXIANGTIANYOURENDEMANGGUO。

　　ZHIBOKAIQI，ZHUBOZHAOTIANRENYUZHULIPEIHEMOQI，YIQINGSONGYUKUAIDELIAOTIANFANGSHITUIJIEMANGGUO：“DAJIAZHIDAOBA，SHENZHOUDIYIQUANJIUZAINANTIAN，WOMENZHEILIDEMANGGUO，NEISHISHENGZHANGZAIBEIWEI18DUYINAN，HEQUANSHUIDEMANGGUO。”

　　JIEXIALAI3XIAOSHIDEZHIBOGUOCHENGZHONG，JIYOUMANGGUOFENMENBIELEIDEJIESHAO，YOUMANGGUODECHIFAJIAOCHENG，GENGYOUQIEKAIZHANSHIDEYIDUODUOMANGGUOHUA。ZAISHANGLIANJIEHOU，ZHUBOYUFENSIHUDONGMINGXIANJIAKUAILEJIEZOU：“YIXIANG5—12GEMANGGUOSUIJIFAHUO。”“MEIGEMANGGUOBUSHAOYU0.6JIN。”“WOMENZAIQITAPINGTAIYESHEYOUQIJIANDIAN。”……

　　“ZHENMEIXIANGDAO，HUIYOUZHEIMEDUORENGUANZHUFUPINWANGZHIBOJIAN，WOMENHUIDAFENSIDETIWENDOUYINGJIEBUXIA，DANGTIANJIUMAILE500DUOXIANGJINHUANGMANGGUO。”ZHEIYANGDEXIAOSHOUCHENGJI，RANGSHIRENHAIKENGUOYEJITUANDIANSHANGBUFUZERENDEZHAOTIANRENGANDAOXINXI，ERJIEPINGTAIZHIBODAIHUO，YECHENGWEIJIASUCHANPINYINLIUTUIGUANGDE“ZHONGYAOWUQI”。

　　原产地直播 拉近与消费者距离

　　LANLANDETIANSHANGBAIYUNPIAO，YIQUNNIUERZAIYOUXIANDICHICAO，TIANYUANMUGEBANDESHENGHUOFANGFOCHUSHOUKEJI。6YUE28RI，ZHEIYANGDEHUAMIANJIUCHUXIANZAIHAIKENHENIUZHIBOJIANLI，CHENGMAIWENRUMUCHANGDEMEIJINGJINSHOUYANDI，ZHUANGSHUODEHENIUZAICITINGYINLE、XIANGANMO、CHUIFENGSHAN、TANGRUANCHUANG，RANGRENYANQIANYILIANG。

　　“TONGGUOCHANGJINGSHIZHANXIAN，XIAOFEIZHEKEYIKANDAOHENIUYANGZHIHUANJING，DUIWOMENDECHANPINGENGFANGXIN。”HAIKENHENIUSHENGWUKEJIYOUXIANGONGSICHANGWUFUZONGJINGLIZHAOQUANSHUO，BAZHIBOJIANBANDAOMUCHANG，RANGFENSILIANGCENGCENGWANGSHANGZHANG。

　　JIZHELEJIEDAO，CIQIAN，GAIGONGSICENGXIANHOUYAOQINGBEIJING、SHANGHAI、ZHONGQINGDENGDIDEWANGHONGZHIBODAIHUO，JIBENSHANGDOUSHIJIANGJIERUHECHIHENIU，XIAOGUOBINGBULIXIANG。JIYUCI，GAIGONGSIJICHUDAZHAO——KAIZHANYUANCHANDIZHIBODAIHUO，JIN4XIAOSHIJIUSHOUHUOLE20WANYUANDEDINGDAN。

　　“JINHOU，WOMENJIANGZHELIPEIYANGXINNONGREN、FANGNIUGUAN，TONGGUOZHIBODAIHUO，ZHANSHIHENIUCONGMUCHANGDAOCANZHUODEQUANGUOCHENG，LIZHENGDAZAOQIYEIP。”ZHAOQUANXINXINMANMANDISHUO。

　　JIANGYUANCHANDIZUOWEIXIAOFEICHANGJING，LAJINYUXIAOFEIZHEDEJULI，BUSHIWEIYIZHE“MIAOQI”。TONGYANGDEJUQING，MUSHANKAFEIYEZAIJINGCAISHANGYAN。

　　YIKEKAFEIDOURUHEWANCHENGCONGZHONGZIDAOBEIZIDETUIBIAN？DAIZHEZHEIGEWENTI，HAIKENDAFENGKAFEICHANYEJITUAN，BAZHIBOJINGTOUDUIZHUNLEMUSHANKAFEIYUANCHANDI——QIONGZHONGLIZUMIAOZUZIZHIXIANLIMUSHANZHEN。

　　CONGTIANJIANDITOUDAOJIAGONGCHEJIANZAIDAOKAFEIPINJIANSHI，GAIJITUANTONGGUODUOCIKAIZHANZHIBODAIHUOHUDONG，RANGRENMENGENGJIAZHIGUANDILEJIEDAOMUSHANKAFEIDESHENGCHAN、JIAGONGQUANGUOCHENG，CONGERJINYIBUTISHENGLEXIAOFEIZHEDEGOUWUTIYAN。

　　“WOMENKAIZHANYUANCHANDIZHIBO，SHIXIANLEXIAOFEIZHEYUSHENGCHANZHEDEHUDONG，YOULIDICUJINLEPINPAIDAZAOHECHANPINXIAOSHOU。”HAIKENDAFENGKAFEICHANYEJITUANDANGWEIFUSHUJI、ZONGCAILIYURUSHISHUO。

　　RUJIN，HAIKENQIYEZHIBODAIHUODEGUSHIHAIZAIJIXU，WULUNSHIZIJIZUJIANZHIBOTUANDUI，HAISHIJIEPINGTAITUIGUANGCHANPIN，YIHUOSHIGUIHUIYUANCHANDI，ZHIBODAIHUOZAIZHANSHINONGCHANPINJIQIJISHU、PINPAI、BIAOZHUNDENGCHENGGUODETONGSHI，YEYOULIYUJIAKUAISHENGCHAN、LIUTONGYUXIAOFEISHENDURONGHE，JINYIBUWANSHANNONGCHANPINCONGSHENGCHANDAOXIAOFEIDEQUANCHANYELIANTIXI。CHENGRAN，HAIKENQIYEZHIBODAIHUOHAIYOUHENZHANGDELUYAOZOU，WEILAIFAZHANRUHE，RANGWOMENSHIMUYIDAI。(HAINANNONGKENBAOHAIKOU10YUE12RIXUN)