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海垦企业积极探索符合自身实际的直播带货模式

时间:2019-10-14 09:50 来源:海南农垦报作者:徐薇 陆和 刘霞

  在直播带货的风潮之下,怎样探索符合自身实际的直播带货模式,以此来吸引消费者、激活新动能?且看海垦企业——

  场景式直播 订单蹭蹭蹭

  ■ 记者 徐薇 通讯员 陆和 刘霞

  HURUYIYECHUNFENGLAI,ZHIBODAIHUOBIANDIKAI。JINNIANYILAI,SHOUYIQINGYINGXIANG,CHUANTONGDEXIANXIAXIAOSHOUBEIBANDAOLEXIANSHANG,ZHIBODAIHUODOURANXINGQI,BINGXUNSUSHENTOUDAOSHEHUIJINGJIDEFANGFANGMIANMIAN,YANRANCHENGLESHANGPINQIYEDE“BINGJIABIZHENGZHIDI”。ZAICISHITOUZHIXIA,ZHEIGUZHIBODAIHUOFENGCHAOHENKUAIXIJUANLEHAIKENDADI,HAIKENQIYEFENFEN“LIANGJIANCHUZHAO”,JIARUZHIBODAIHUODUIWU,TANSUOFUHEZISHENSHIJIDEZHIBODAIHUOMOSHI,YICILAIXIYINXIAOFEIZHE,JIHUOJINGJIFAZHANXINDONGNENG。

  常态化直播 组团带货自家产品

  BEISHUI、BEIQI、BEICHA,DIAOSHISHEBEI、CESHIHUANJING、FANGZHITISHIBAN……9YUE24RIXIAWU2SHI45FEN,ZAIHAIKENCHAYEJITUANPINCHASHI,YIQUNNIANQINGRENWEIZHIBOQIANDEZHUNBEIGONGZUOZHENGMANGDEBUYILEHU。TAMENDOUSHIHAIKENCHAYEJITUANDEGONGZUORENYUAN,DAJIASUIRANBUZAITONGYIGEBUMEN,QUEYINWEIZHIBODAIHUOJUDAOLEYIQI。

  “GEWEIXIAOHUOBAN,DAJIAXIAWUHAO,HUANYINGLAIDAOHAIKENCHAYEZHIBOJIAN。”HEFENSIMENDAYISHENGZHAOHU,SONGSHANGYIJUQINQIEDEWENHOU,HAIKENCHAYEJITUANYINGXIAOBUYUANGONGSONGCHAOZUOWEIZHUBOCHUJINGLE。“JINTIANWOXIANGHEQINMENFENXIANGYIKUANHAIKENHAOCHA——BAISHALVCHA。DENGDENGDENGDENG,JIUSHITALA!XIANGBIHENDUORENTINGSHUOGUOZHEIKUANCHA,NEIWOXIANJIDAJIACHONGSHANGYIBEICHANGCHANG。”ZHIBOJIANLI,SONGCHAOXIANSHUDIANZHAOCHAYILIUCHENG,CHONGPAO、CHUTANG、FENBEIDENGDONGZUOYIQIHECHENG。

  YIBEIGANGCHONGPAOHAODEBAISHALVCHA,ZIDAIMANMANDEXIANGQIHECHUNTIANDEWEIDAO,RANGZHIBOJIANDEFENWEIDUNSHIHUOYUELEBUSHAO。FENSILIUYANQUBUDUANYOUREN“MAOPAO”:“ZHEICHAZENMEMAI?”“TAHEQITALVCHAYOUSHAQUBIE?”“KANQILAIYEZIHAOXIAOE。”……

  KANDAOFENSIDETIWEN,ZHUBOZHUYIJIEDA,ZHIBOGUOCHENGZHONGHAIYUBAISHAZIGONGSILIANXIAN,YOUGONGZUORENYUANZOUJINCHACHANGHECHAYUANXIANCHANGJINXINGHUDONG,DAIJIFENSIZHENQIEDEGANSHOU,2GEXIAOSHIDEZHIBOFEICHANGSHUNCHANG,ZAIZHUBOYUFENSIDENILAIWOWANGZHIJIAN,HAIKENCHAYEPINPAIDEDAOLEHENHAODETUIGUANGCHUANBO。

  “XIANZAIDAJIAKANDAODEZHIBOYISHI‘SHENGJIBAN’。”SONGCHAOGAOSUJIZHE,JINNIAN5YUE,HAIKENCHAYEJITUANCHENGLILEZHIBOGONGZUOZU,GUDINGZAIMEIZHOUSIXIAWU3SHIJINXINGZHIBO。ZUICHU,TAMENDOUSHIKANBIERENZHIBOMOFANGXUEXI,CAIYONGYIWENYIDADEXINGSHI,JIANGHAIKENCHATEDIANHELISHI,XIANDEYOUXIECHENGSHIHUA,BIJIAOKUZAO。

  JICIFUPANYIHOU,ZHIBOGONGZUOZUDIAOZHENGLEZHIBOFANGAN,JIARULECHAZHISHIJIESHAO、CHAYILIUCHENGZHANSHI、CHALVWENHUAXUANCHUANDENGHUANJIEHENEIRONG,BINGTONGGUOZHIZAOXINGQUHUATIYUFENSIJINXINGHUDONG,ZENGJIAZHIBOJIANRENQI。

  QIANDUANSHIJIAN,ZUIHUODE“QIUTIANDEDIYIBEINAICHA”GENG,YEBEIBANJINLEZHIBOJIAN。“WOMENYONGHAIKENHONGCHAJIACHUNNIUNAI,WEIFENSIXIANCHANGZHIZUOLEQIUTIANDEDIYIBEINAICHA。”XIANZAI,HAIKENCHAYEJITUANSHENGCHANJISHUBUYEWUJINGLIRAOYUXIACHENGLEZHUBOZHULI,ZAIZHIBOJIANLITAJINGCHANGHUIJIDAJIAKEPUCHAYEZHISHI。

  “HAOCHANPINLIBUKAIHAOZHUBO。”DUICI,HAIKENCHAYEJITUANYINGXIAOBUBUZHANGLUOYUXINGRENWEI,KAIZHANCHANGTAIHUAZHIBO,KEYIRANGYUANGONGMENDUOLIANXIJINGTOUGAN,TIGAOZHIBODAIHUODEBENLING,JINERYUXIAOFEIZHELIANGXINGHUDONG,SHIXIANGENGHAODIYINLIU。

  借平台直播 加速产品引流推广

  9YUE23RIWAN,YITIAOZHIBOXIAOXI,RANGDONGCHANGRENXINGFENBUYI。

  LIJIAQIZHIBOJIANKAIPILE“WOMENZAIXINGDONG·FENGSHOUZHIYE”FUPINZHUANCHANG,DONGCHANGNONGCHANGGONGSIQUANTOUHUJIAOCHANPINSHOUCIZAIZHIBOJIANLIANGXIANG。

  “YUANJIA29.9YUAN,YOUHUIJIA19.9YUAN,SUOYOUNVSHENG,KAIQIANGGE!”ZAIZHUBOLIJIAQITAOTAOBUJUEDEQIANGLIETUIJIEXIA,XIAOXIAODEHUJIAORUTONGBIANXIFAYIYANG,JINYONG4FENDUOZHONGBIANMAICHULE3WANPING,RANGDONGCHANGHUJIAOJIEJIESHISHIDI“HUO”LEYIBA。

  YOUCIKEJIAN,ZHIBODAIHUO,PINGTAIDEZHONGYAOXINGBUYANERYU。XIANGLIJIAQIZHEIYANGDEDINGLIUZHUBO,QITAOBAOZHIBOJIANFENSISHULIANGWEI3074.62WANREN,TALIYONGZIJIDEPINGTAIWEIHUJIAOCHANPINDAIHUO,SUIRANSHIJIANHENDUAN,DANXIAOGUOQUESHIXIANERYIJIANDE,DUIYUTIGAODONGCHANGHUJIAODEPINPAIYINGXIANGLIYEQIDAOLEJIJIZUOYONG。

  WUDUYOUOU,ZAIHAIKEN,JIEPINGTAIZHIBODAIHUO,DONGCHANGHUJIAOBINGFEIGULI,CIQIAN,HAIKENGUOYEJITUANJIUCENGYOUGUOZHEIYANGDECHANGSHI。

  5YUE19RI,ZAIHAINANAIXINFUPINWANGZHIBOJIAN,YINGLAILEJIWEITESHUDE“KEREN”。TAMENCONGSANYANANTIANQUCHEGANLAI,SHENCHUANSECAIYANLIDEMANGGUOFU,HAIBANLAILEJIXIANGXIANGTIANYOURENDEMANGGUO。

  ZHIBOKAIQI,ZHUBOZHAOTIANRENYUZHULIPEIHEMOQI,YIQINGSONGYUKUAIDELIAOTIANFANGSHITUIJIEMANGGUO:“DAJIAZHIDAOBA,SHENZHOUDIYIQUANJIUZAINANTIAN,WOMENZHEILIDEMANGGUO,NEISHISHENGZHANGZAIBEIWEI18DUYINAN,HEQUANSHUIDEMANGGUO。”

  JIEXIALAI3XIAOSHIDEZHIBOGUOCHENGZHONG,JIYOUMANGGUOFENMENBIELEIDEJIESHAO,YOUMANGGUODECHIFAJIAOCHENG,GENGYOUQIEKAIZHANSHIDEYIDUODUOMANGGUOHUA。ZAISHANGLIANJIEHOU,ZHUBOYUFENSIHUDONGMINGXIANJIAKUAILEJIEZOU:“YIXIANG5—12GEMANGGUOSUIJIFAHUO。”“MEIGEMANGGUOBUSHAOYU0.6JIN。”“WOMENZAIQITAPINGTAIYESHEYOUQIJIANDIAN。”……

  “ZHENMEIXIANGDAO,HUIYOUZHEIMEDUORENGUANZHUFUPINWANGZHIBOJIAN,WOMENHUIDAFENSIDETIWENDOUYINGJIEBUXIA,DANGTIANJIUMAILE500DUOXIANGJINHUANGMANGGUO。”ZHEIYANGDEXIAOSHOUCHENGJI,RANGSHIRENHAIKENGUOYEJITUANDIANSHANGBUFUZERENDEZHAOTIANRENGANDAOXINXI,ERJIEPINGTAIZHIBODAIHUO,YECHENGWEIJIASUCHANPINYINLIUTUIGUANGDE“ZHONGYAOWUQI”。

  原产地直播 拉近与消费者距离

  LANLANDETIANSHANGBAIYUNPIAO,YIQUNNIUERZAIYOUXIANDICHICAO,TIANYUANMUGEBANDESHENGHUOFANGFOCHUSHOUKEJI。6YUE28RI,ZHEIYANGDEHUAMIANJIUCHUXIANZAIHAIKENHENIUZHIBOJIANLI,CHENGMAIWENRUMUCHANGDEMEIJINGJINSHOUYANDI,ZHUANGSHUODEHENIUZAICITINGYINLE、XIANGANMO、CHUIFENGSHAN、TANGRUANCHUANG,RANGRENYANQIANYILIANG。

  “TONGGUOCHANGJINGSHIZHANXIAN,XIAOFEIZHEKEYIKANDAOHENIUYANGZHIHUANJING,DUIWOMENDECHANPINGENGFANGXIN。”HAIKENHENIUSHENGWUKEJIYOUXIANGONGSICHANGWUFUZONGJINGLIZHAOQUANSHUO,BAZHIBOJIANBANDAOMUCHANG,RANGFENSILIANGCENGCENGWANGSHANGZHANG。

  JIZHELEJIEDAO,CIQIAN,GAIGONGSICENGXIANHOUYAOQINGBEIJING、SHANGHAI、ZHONGQINGDENGDIDEWANGHONGZHIBODAIHUO,JIBENSHANGDOUSHIJIANGJIERUHECHIHENIU,XIAOGUOBINGBULIXIANG。JIYUCI,GAIGONGSIJICHUDAZHAO——KAIZHANYUANCHANDIZHIBODAIHUO,JIN4XIAOSHIJIUSHOUHUOLE20WANYUANDEDINGDAN。

  “JINHOU,WOMENJIANGZHELIPEIYANGXINNONGREN、FANGNIUGUAN,TONGGUOZHIBODAIHUO,ZHANSHIHENIUCONGMUCHANGDAOCANZHUODEQUANGUOCHENG,LIZHENGDAZAOQIYEIP。”ZHAOQUANXINXINMANMANDISHUO。

  JIANGYUANCHANDIZUOWEIXIAOFEICHANGJING,LAJINYUXIAOFEIZHEDEJULI,BUSHIWEIYIZHE“MIAOQI”。TONGYANGDEJUQING,MUSHANKAFEIYEZAIJINGCAISHANGYAN。

  YIKEKAFEIDOURUHEWANCHENGCONGZHONGZIDAOBEIZIDETUIBIAN?DAIZHEZHEIGEWENTI,HAIKENDAFENGKAFEICHANYEJITUAN,BAZHIBOJINGTOUDUIZHUNLEMUSHANKAFEIYUANCHANDI——QIONGZHONGLIZUMIAOZUZIZHIXIANLIMUSHANZHEN。

  CONGTIANJIANDITOUDAOJIAGONGCHEJIANZAIDAOKAFEIPINJIANSHI,GAIJITUANTONGGUODUOCIKAIZHANZHIBODAIHUOHUDONG,RANGRENMENGENGJIAZHIGUANDILEJIEDAOMUSHANKAFEIDESHENGCHAN、JIAGONGQUANGUOCHENG,CONGERJINYIBUTISHENGLEXIAOFEIZHEDEGOUWUTIYAN。

  “WOMENKAIZHANYUANCHANDIZHIBO,SHIXIANLEXIAOFEIZHEYUSHENGCHANZHEDEHUDONG,YOULIDICUJINLEPINPAIDAZAOHECHANPINXIAOSHOU。”HAIKENDAFENGKAFEICHANYEJITUANDANGWEIFUSHUJI、ZONGCAILIYURUSHISHUO。

  RUJIN,HAIKENQIYEZHIBODAIHUODEGUSHIHAIZAIJIXU,WULUNSHIZIJIZUJIANZHIBOTUANDUI,HAISHIJIEPINGTAITUIGUANGCHANPIN,YIHUOSHIGUIHUIYUANCHANDI,ZHIBODAIHUOZAIZHANSHINONGCHANPINJIQIJISHU、PINPAI、BIAOZHUNDENGCHENGGUODETONGSHI,YEYOULIYUJIAKUAISHENGCHAN、LIUTONGYUXIAOFEISHENDURONGHE,JINYIBUWANSHANNONGCHANPINCONGSHENGCHANDAOXIAOFEIDEQUANCHANYELIANTIXI。CHENGRAN,HAIKENQIYEZHIBODAIHUOHAIYOUHENZHANGDELUYAOZOU,WEILAIFAZHANRUHE,RANGWOMENSHIMUYIDAI。(HAINANNONGKENBAOHAIKOU10YUE12RIXUN)