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新鲜、新奇、新潮!冬交会海垦“三新”引客来

时间:2019-12-21 10:44 来源:海南日报作者:邓钰 杨光

  新鲜滋味诱人 新奇体验动人 新潮方式留人

  “三新”海垦引客来

  ■ 海南日报记者 邓钰 通讯员 杨光

  BAISHALVCHAZIWEIQINGXIN、CHANGNONGHUJIAOJIAOXIANGDUTE、HAIKENNANFANDESHUIGUOYUMIZIWEIXINQI……12YUE18RI,ZAI2020NIANZHONGGUO(HAINAN)GUOJIREDAINONGCHANPINDONGJIJIAOYIHUI(YIXIAJIANCHENGDONGJIAOHUI)KAIMUSHOURI,HAINANNONGKENGUANRENQISHIZU,HAINANNONGKENDEGESECHANPIN“DENGTAILIANGXIANG”,XIYINZHUDUOKESHANGFENGYONGERZHI。

  ZUOWEIWOSHENGNONGYELONGTOUQIYE,HAINANSHENGNONGKENCAIFUWANGKONGGUJITUANYOUXIANGONGSIZUZHIQIXIA20JIAQIYECANYUDONGJIAOHUI,TUICHUYIPIXINQITEYOUNONGFUCHANPIN,YIXINXIANZIWEIYOUREN,XINQITIYANDONGREN,XINCHAOFANGSHILIUREN。

  新鲜:田头到展台 生态增效益

  “LEJIEDAOWOMENDEHUOLONGGUOSHIYOUJIZHONGZHIDE,BUSHAOCANZHANJIABINYIXIAZIJIUMAILESIWUXIANG。”DANGTIAN,ZAIHAINANNONGKENGUAN,SHANGYANLEYICHUYOUJIHUOLONGGUO“QIANGGOUJI”。

  “XINXIAN、LVSE、FANGXIN,ZHEIYANGDESHUIGUODANGRANSHOUHUANYING。”CANZHANJIABINTIANWEISHUO,LEJIEDAOZHEIXIEHUOLONGGUOGANGCONGTIANTOUZHAIXIA,JINGGUOFENJIAN、JIANCEBIANSONGSHANGDONGJIAOHUIZHANTAIHOU,TAYEJIARULE“QIANGGOU”DUIWU。

  “XUDUOHAIKENNONGCHANPINHAIYOUSUYUANXITONG,KEYISAOMACHAKANSHENGCHANQINGKUANG。”TIANWEIRENWEI,SUIZHEXIAOFEISHUIPINGDETISHENG,RENMENDEZHUIQIUCONG“CHIBAO”ZHUANBIANCHENG“CHIHAO”,DUINONGFUCHANPINXINXIAN、LVSEHESHENGTAIDENGXUQIUYURIJUZENG,“QIYEBIXUBAWOSHICHANGXUQIU,TUICHUZHIYOUWEIMEIDELVSESHIPIN。”

  CHANPINYUESHENGTAI,XIAOYIYUEHONGHUO。DUIYUZHEIYIDIAN,HAINANSHENGNONGKENWUZHISHANCHAYEJITUANGUFENYOUXIANGONGSIDANGWEIFUSHUJI、ZONGCAIWUHAIJIANGHENYOUFAYANQUAN。TASHUO:“HAIKENCHAYEQIXIACHAPINYIYOUJI、JIANKANG、WUWURAN、WUNONGYAOCANLIUWEIMAIDIAN,JINNIANLAIYUEFASHOUDAOSHICHANGRENKE。”

  新奇:农业“黑科技” 美“胃”且亮眼

  GUANZHUANGZHIYINDEBINGDIKAFEI,KAIDAIJIZHUJISHIDEYEZIJIHUOGUO,BOKAIPIJIUKEYIPINCHANGDEZISESHUIGUOYUMI……DONGJIAOHUISHANG,LAIZIHAINANKENQUGEDAQIYEDEDALIANGXINCHANPIN、XINKEJILINGRENMUBUXIAJIE。

  “SHICHANGZAIBIAN,RENMENDEXUQIUHEKOUWEIYEZAIBIAN,CHULECHUANTONGDEKAFEIJIAGONGFANGSHI,WOMENZHENDUINIANQINGYONGHUXUQIU,TANSUOTUICHUDONGGAN、BINGDIKAFEIDENGXINCHANPIN。”HAINANNONGKENDAFENGKAFEICHANYEJITUANYOUXIANGONGSIDANGWEIFUSHUJI、ZONGCAILIYUJIESHAO,BINGDISHIYIZHONGDUTEKAFEIZHIZUOGONGYI,YINQIQINGXINDEKOUGANSHOUDAOXIAOFEIZHEHUANYING。YOUYUSHOUDAOJIAGONGGONGYIXIANZHI,BINGDIKAFEIDUOWEIXIANDIAO,NANYIGUANZHUANGBAOZHUANG,JINNIANYILAI,GAIGONGSIHESHENGWAIDUOJIAQIYEHEZUOQIANGHUAJISHUYANFA,MUQIANTUICHUSHOUPIGUANZHUANGBINGDIKAFEISHISHUISHICHANG。“WOMENKANZHONGDONGJIAOHUIZHEIGEPINGTAI,XIWANGYICICILIANGXIANGDAKAIZHIMINGDU,XINAXIAOFEIZHEYIJIAN。”

  JINGCAIZAISHEJIANZHANFANG,YEZAIYANQIANCHENGXIAN。ZAIHAINANNONGKENGUANDESHUZINONGYETIYANQU,ZHIHUINONGYEDASHUJUXITONGYIJITANCECHE、SHUJUCAIJISHUDENGWULIANWANGSHEBEIZHANCHU,YINDECANZHANZHEZHUZUWEIGUAN。

  “DONGJIAOHUIBUZHISHINONGFUCHANPINHEPINPAIZHANXIAOYIJIJIAOYIDEPINGTAI,GENGSHIQIANYANNONGYEKEJIHEXIANJINNONGYEYETAIJIAOLIU、FENXIANGDEWUTAI。”HAINANNONGKENSHANGMAOWULIUCHANYEJITUANYOUXIANGONGSIXIANGGUANFUZERENBIAOSHI,HAINANNONGKENGUANZHUANMENSHEZHITUPIANWENZIJIESHAOQU、SHIWUZHANSHIHETIYANQU,ZHANSHIKENQUCHANYECAIFUWANGZHONGKEJICHUANGXINDEXIANJINJINGYAN,ZHANXIANKENQUCHANYESHIJIANZHONGDEKEJIYINGYONG。

  新潮:展会+直播 营销接地气

  DONGJIAOHUIZUOWEIYIGEZIDAI“LIULIANG”DENONGYEJIAOLIUPINGTAI,SHIQIYETANSUOSHICHANGFENGXIANGDEJUEJIACHANGSUO。“WOMENJINNIANHAIGENGXINLECANZHANCHANPIN。”LIYUBIAOSHI,ZHENDUICICIZHANHUI,HAINANNONGKENDAFENGKAFEICHANYEJITUANYOUXIANGONGSIYICIXINGDAILAILE16KUANXINCHANPIN,BAOKUOYINGHENIANQINGRENSHICHANGDEGUOCHAOFENGKAFEIHEZHENDUILVYOUSHICHANGDEBANSHOULIKAFEI。

  CHUANGXIN,BUJINZAICHANPINSHANG,HAIZAICANZHANFANGSHISHANG。

  “BAOBAOMEN,JINHUANGMANGGUOGEDAGUOTIAN”“HEHAIKENCHAYE,PINHAIKENCHAWENHUA”……ZAIBENJIEDONGJIAOHUIHAINANNONGKENGUANXIANCHANG,YIGETEBIEDEGONGZUOJIANYINQILECANZHANJIABINDEZHUYI。GONGZUOJIANLI,ZHUANYEDEZHUBOZAISHOUJIJINGTOUQIAN,MAILIDITUIJIANGESEHAINANNONGKENCHANPIN。

  JINNIAN,HAINANNONGKENCHUANGXINCANZHANFANGSHI,YINRUZHUANYEZHIBOJIGOU,YAOQINGFENSILIANGDADEWANGHONGZHUBO,LIANHEHAIKENGEDAQIYE,LIYONGTAOBAO、DOUYIN、KUAISHOUDENGZHIBODAIHUOPINGTAI,FENSHIDUANCHIXUXINGXIANSHANGTUIJIEHAINANNONGKENTESECHANPIN,KAIZHANDONGJIAOHUIHAINANNONGKENSHOUJIEZHIBODAIHUOHUODONG,LIZHENGTONGGUOXINCHAOQIEJIEDIQIDEYINGXIAOFANGSHI,TISHENGDONGJIAOHUIZHANXIAOCHENGXIAO,JINYIBUDAXIANGHAIKENPINPAI。(HAINANRIBAOHAIKOU12YUE18RIXUN)